About Julie

As President of the NASCAR Chicago Street Race, Julie Giese led the groundbreaking initiative to bring NASCAR racing to city streets in 2023, for the first time in the organization’s 75-year history. Under her stewardship, the NASCAR Chicago Street Race weekend has drawn visitors from 25 countries and all 50 states, and resulted in more than $236 million in economic impact for the city to date. Since 2022, Giese has led a team of nearly two-dozen full-time staff in Chicago. In keeping with her lifelong passion for enriching the communities where NASCAR races, Giese has overseen the development of a robust community engagement program that has invested more than $5 million in local community-based initiatives throughout Chicago to date.

From 2018 to 2022, she served as President of Phoenix Raceway, overseeing the promotion and operation of the top motorsports and entertainment destination in the Phoenix market. She also oversaw the marketing efforts for NASCAR’s 13 national series track properties in her role as NASCAR’s Vice President, Track Marketing. Prior to those roles, she served as the Managing Director of Business Operations for International Speedway Corporation’s (ISC) Design & Development, leading the coordination between ISC’s 13 race tracks, internal corporate departments, and the Design & Development team on the company’s significant capital investment and redevelopment projects, including the $178 million modernization project at Phoenix Raceway.

Joining ISC in 2001, Giese took on roles with increasing responsibility, from Director of Public relations at Watkins Glen International to Vice President of Marketing and Communications at Daytona International Speedway, where she spent 12 years overseeing all aspects of consumer marketing, branding, creative, advertising, digital, public relations and event entertainment.

Giese has been recognized as one of Forbes’ Women in Sports to Watch, Sports Business Journal’s Game Changers, AZ Business Magazine’s Most Influential Women in Arizona, Cynopsis’ Top Woman in Sports, and Axios Chicago’s Power Players.

Giese, a native of Wisconsin, is a graduate of the University of Wisconsin-River Falls.