BrandSmart 2027

Beyond Efficiency: The Next Era of Marketing

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Immersive Day

The longest-running brand marketing conference in the U.S.

BrandSmart brings together noteworthy speakers and marketers from across disciplines and industries for a day of fresh thinking, practical insights and meaningful conversation. Join marketing decision-makers, rising leaders and innovators as we explore the ideas and forces shaping what comes next for marketing.

When

Thursday, April 22, 2027

Where

City Hall, 838 W. Kinzie St., Chicago, IL 60642

Who

300+ marketers from every industry

Beyond Efficiency: The Next Era of Marketing

AI has transformed how quickly marketers can work. Now comes the bigger question: what will we do with that advantage? BrandSmart 2027: Beyond Efficiency: The Next Era of Marketing explores what happens when marketers move beyond speed and automation to focus on better thinking, smarter decisions, stronger creativity, and greater effectiveness. Join Chicago’s marketing community for a day of fresh perspectives on what will distinguish great marketers—and great marketing—in the era ahead.

300+

Marketers

Be in the room with your marketing peers – and heroes

BrandSmart draws more than 300 marketers from across industries, disciplines, career paths and experience levels. You'll be in the room with thought leaders, CMOs, CEOs, marketing directors, brand leaders, agency and creative leaders, nonprofit marketers and entrepreneurs.

With networking opportunities built throughout the day and a lively after-conference happy hour, BrandSmart brings together marketers and industry leaders from across Chicagoland and beyond to exchange ideas, make connections and continue the conversations sparked throughout the day.

More than a conference

When you register for BrandSmart, you gain fresh perspectives, practical ideas and meaningful connections that keep you thinking long after the day is over.

Practical Inspiration

BrandSmart brings together fresh thinking, real-world perspectives and ideas you can put to work. You’ll leave with a broader view of what’s changing in marketing, new ways to think about the challenges ahead, and practical ideas to bring back to your organization.

Mobile App

Keep the BrandSmart conversation going before, during and after the conference. The exclusive attendee app makes it easy to connect with fellow marketers, explore the agenda, learn more about speakers and sponsors, and stay engaged throughout the BrandSmart experience. Watch your email closer to the conference for your invitation to join.

GET IN FRONT OF THIS CROWD

Sponsor BrandSmart

Put your organization at the center of one of Chicago’s premier marketing gatherings. BrandSmart sponsorships connect you with marketing decision-makers, senior leaders and rising talent across industries while creating opportunities to build relationships, share expertise and engage meaningfully with Chicago’s marketing community.