Gary is a brand strategist and change agent that helps executives uncover the truest essence of their brand and the deeper emotional connections that drive sales, profits, and loyalty. Early in his career he recognized that the most successful people and the strongest brands challenge the status quo; they recognize doing things the same way won’t propel growth. This philosophy and Gary’s guidance has consistently spurred growth for clients.
Gary’s experience spans consulting, brand management, and advertising. He is President Emeritus of Insights in Marketing, a consulting firm he founded and ran for 26 years. Prior to IIM, Gary honed his craft at The Cambridge Group, Leo Burnett, and Kraft-General Foods. Over his career he worked with major companies and brands, including but not limited to Gerber, General Mills, CDW, PesiCo, Nestle, Liberty Mutual, S.C. Johnson, Pernod Ricard, and General Motors,
Now President of Gary Kash Marketing Insights, he leverages his wealth of successful experiences through speaking engagements and helping businesses of all sizes prosper. He is a returning speaker at BrandSmart, and has also spoken at major MBA programs, and at corporate and non-profit conferences.
He is co-founder and Trustee of The Center for Enriched Living where he has helped raise over $12 million to enrich lives of people with developmental disabilities. He also serves on the Boards of Working Credit (partnering with individuals and communities to provide credit building guidance), Temple Jeremiah, and a large charitable foundation helping the underserved of Chicagoland.