About Eric

Eric is the CMO at Jones Soda where he’s part of a leadership team reviving the 30-year-old soda brand and setting it up to compete in a radically evolving category. He has the privilege of leading a small team turning bottles and packages into collectible culture. His team is responsible for brand innovation, strategy, marketing and eCommerce.

Prior to Jones Soda, Eric co-founded and ran North America for The Creative Shop team at Meta that helped to define the shift to mobile creative. Post-Meta, he’s acted as a full-time and fractional marketing leader at Kohler and Voyager Global Mobility. Prior to going in-house, Eric honed his love for cars and candy on brands from BMW to Kellogg’s to Altoids at Leo Burnett and Fallon.

Eric has experienced the gift of incredible mentorship and has tried to pay it back with group’s like Off the Street Club, Free Spirit Media and Marquette University’s Mentor program. He is kept humble by his three kids and his wife and dog. In his spare time he’s helping to create a biopic about Marquette’s legendary basketball coach called “The Confessions of Al McGuire.”