Frank Haas is a strategic communications expert with over 25 years of experience in brand building, storytelling, corporate communications, and marketing across industries such as logistics, automotive, and retail. As the Global Head of Brand Strategy & Communications at Gebrüder Weiss—the world’s oldest logistics company—he shapes the company’s brand identity through people-centric campaigns, impactful PR strategies, and innovative publishing projects, including the award-winning customer magazine ATLAS (gw-atlas.com).
With a background in history and philosophy, Frank brings a historian’s perspective to brand building, blending narrative depth with a forward-looking approach to strategy and leadership. His career includes experience in leading agencies in Munich, and he is now based in Austria, driving global initiatives for Gebrüder Weiss.