About Shachar

Shachar Meron is a Partner and Creative Strategist at Bluegreen Branding, where he works with brand and marketing leaders. He is also a Sr. Lecturer and Academic Director at the University of Illinois Urbana-Champaign, where he teaches advertising and brand strategy.

Shachar specializes in bringing shape to abstract thinking, bridging the worlds of strategy, communications and education. For 20 years he has shaped 100+ brands with a focus on B2B tech and financial organizations.

In both his roles as strategist and educator, Shachar can be found advising, workshopping, training and mentoring people across varying disciplines, experience levels and generations.