Mitchell Koenig is a dedicated creative leader and visual designer who got his start in marketing after dressing up as Petey P Cup, the urine specimen mascot of HealthPartners insurance. Since then, he’s risen through the agency ranks and designed for numerous global high-tech, healthcare, and hospitality companies. His professional achievements include leading the creative direction for Season 2 of Lenovo Late Night I.T., as well as concepting national TV spots for Cat’s Pride. (To be clear, he’s a dog lover. He and husband Michael have two.) As Associate Creative Director at StudioNorth in North Chicago, Mitchell directs a team of copywriters and designers and oversees creative B2B campaigns from beginning to end. After-hours fun fact: He was inducted into the Scrapbooking Hall of Fame in 2007.