Katie Neil is a marketing professional who has spent her career developing strategies for integrated marketing programs that build brand equity, create brand loyalty, and generate increased revenue and profits through e-commerce and B&M channels. She has expertise in digital commerce strategy and measurement, brand innovation and marketing, integrated marketing campaign development, P&L management, and strategic partnership marketing, among other areas.
Currently, Katie serves as the Connected Commerce Lead for North America at The Coca-Cola Company, where she provides critical thinking and thought leadership across transaction-driving connections planning and has led a cross-functional team to drive share and revenue growth on e-commerce platforms. Prior to her current role, she was the Brand & Shopper Marketing Capability Lead and the Sr. Global Brand Project Lead at Coca-Cola.
Earlier in her career, Katie was the Vice President of Client Engagement for Integrated Marketing at SGK and the VP/Account Director at ARC Worldwide, a Leo Burnett Company, where she managed client relationships for Coca-Cola shopper marketing program development in North America and global groups. Throughout her career, she has built marketing capability as a driver of business growth and extraordinary marketing, launched bespoke marketing capability-building initiatives, and built digital teams with technical and creative expertise to create and deploy full-scale digital path-to-purchase campaigns.