Kaleeta McDade

Kaleeta McDade

  • Chief Experience Design Officer
  • VMYL&R

About Kaleeta

Kaleeta has a proven ability to drive impact for brands, helping them shape a strategy and vision that deepens the customer relationship across every stage of the engagement lifecycle. Kaleeta’s influence and leadership have shaped how customers around the world experience some of the largest brands in retail, sports, beauty and health. Her work has been revered by major clients such as Costco, Nike, Apple, Google, WNBA, LA Rams, Verizon, AT&T, Wellsfargo, NY Life, and The Coca Cola Company.

She currently leads multiple client engagements and teams in her role as Chief Experience Design Officer at VMLY&R, including her partnership with key clients within The Coca-Cola company as they drive transformation across the organization.

Kaleeta joined VMLY&R from Ogilvy as chief experience design officer, North America to jointly lead the agency’s growing experience design team alongside Eric Looney. She is bridging creative storytelling, technology, design and user experience for clients across VMLY&R’s client portfolio. The agency’s XD team currently supports a growing raft of major clients including Ford, Colgate, Walgreens, Sherwin Williams, and T-Mobile, and signals a growing capability demand and need across the industry.

Kaleeta has spoken at numerous conferences such as Cannes, MIT, Dreamforce, Adobe Summit, Adcolor, and NY Festivals. Lending her voice as a judge for Clios, ADC, D&AD, LIA, and Cannes.