Danielle Wiley

Danielle Wiley

  • Founder & CEO
  • Sway Group

About Danielle

Danielle is the founder and CEO of Sway Group, an agency that supports a large community of influencers and connects them to the right brands for high-impact marketing campaigns.


Prior to founding Sway, Danielle ran social strategy for Edelman’s Chicago-based digital group. Between working on the social campaigns for household-name brands and channeling her passion for cooking into a food blog, she realized there was a need to professionalize and streamline the process for connecting influencers with brands. She launched Sway in 2011.


With over 25 years of industry experience, Danielle is widely recognized as an industry leader in content marketing, influencer marketing and social media strategy.


Thanks to her expertise, Danielle is a regular contributor to Forbes.com and has been featured in Adweek, Campaign, The Drum, Digiday, AdAge, VentureBeat, MediaPost, Morning Brew, and PR Daily. She has spoken at numerous industry conferences including Digital Summit, Social Media Strategies Summit, BlogHer, Mom 2.0, iMedia, SXSW, CES, and the SMX Search Marketing Expo.


Danielle is a graduate of Vassar College and currently lives in Ann Arbor, Michigan.