Pleasantly relentless in driving impact. Creative problem solver. Equally business and operations savvy as communications and marketing expertise.
18 years of experience creating multi-channel strategies that solve business problems, shift corporate reputation, and build resilient brands. Led award-winning campaigns that married creativity with data-driven insights (American Advertising Awards, PRWeek, SABRE, Brand Film Festival, Silver Anvil, and Creative Media).
Counseled a wide range of brands and organizations, including Barilla, SCJ, Mars, Kelloggs, Nissan, ConAgra, H&R Block, Kimberly Clark, Bel Brands, Dairy Management Inc, SeaWorld, Principal Financial among others.
Understands the intersection between brand marketing and reputation, integrating PR, social, paid, corporate communications, crisis/issues, thought leadership and consumer engagement. Counsels C-suite on building brands with purpose and zeroes in on opportunities to incite meaningful change for an organization.
Champion of people and talent, developing high-performing teams by creating a culture of empowerment and collaboration. Passion for mentoring women and track record of increasing diversity in the workplace.
Worked at both start-up and large agencies gaining a wide-range of expertise, including corporate brand purpose, brand positioning, reputation, digital transformation, P&L responsibilities, data and measurement, talent management, business planning and global leadership.