BrandSmart 2019 Schedule and Topics

The day at a glance

UIC Forum – May 9, 2019

Session Time Session Title
7:30 - 8:30 am
Registration & Networking Breakfast
8:30 – 9:15 am
General Session with Welcome & Opening Keynote
9:30 – 10:15 am
Breakouts Group #1 (3 choices)
10:15 – 10:45 am
Networking & Refreshment Break
10:45 – 11:30 am
Breakouts Group #2 (3 choices)
11:30 – 12:45 pm
Lunch with Keynote Speaker
1:00 – 1:45 pm
Breakouts Group #3 (3 choices)
2:00 – 2:45 pm
Breakouts Group #4 (3 choices)
2:45 – 3:15 pm
Networking & Refreshment Break
3:15 – 4:00 pm
General Session with Closing Keynote
4:00 – 5:00 pm
Networking Happy Hour

Session highlights

Session Details
Opening Keynote: Transformation: It’s a Thrill Ride
Dana Anderson - Chief Transformation Officer, MediaLink
Dana’s curiosity about people and what motivates them has propelled some of the world’s most beloved brands. Hear how she unleashes a brand’s power through four fundamental constructs: creativity, transformation, inspiration and powerful storytelling.
Grassroots Marketing
Suzanne Fanning - CMO, Dairy Farmers of Wisconsin
New Realities: Using AR & VR to Create Unforgettable Branded Experiences
Leslie Marshall - Head of Experiential Marketing, Morningstar
Panel: “Evolution in CPG: The Big Guys and the Startups”
Crafting a Shareable Story
Emily Bader - Sr. Director, Marketing, Leap Innovations
Building Branded Memories
Emily Higgins - Vice President, Ameritest
Panel: Brand Purpose & The Politics of Everything
Moderated by Jim Lecinski - Associate Professor of Marketing, Northwestern University
The Shared Ship: Building Brands Through Community
Geno Church - Word of Mouth Inspiration Officer, Brains on Fire
Finding Your Voice in the Age of Audio Disruption
Colleen Fahey - Managing Director, Sixième Son USA
Steve Keller - Sonic Strategy Director, Pandora
Panel: “How the Human Experience Drives Brand Trust”